“A lot of the narrative leading up to this has been that Facebook is in decline or Facebook’s best days are behind it,” Alison said, “and part of what we’re trying to do with this milestone is say, ‘hey, look, that’s actually not true.” The platform last month reported that it hit 2 billion daily active users in the December quarter. Nine months later, that shift has begun to pay off, Alison told CNN. (A new, separate tab fulfilled the desire for the latter.) The goal was clear: to keep users engaged longer and help the platform better compete with TikTok and its steady stream of recommended content. Instead, founder Mark Zuckerberg wanted Facebook to become a “discovery engine.”įacebook redesigned its home feed to surface more entertaining posts from across the platform, with AI-powered content recommendations, rather than just showing posts from those specifically in a user’s network. No longer would the platform simply be about connecting friends and family. The move, which Alison also announced in a blog post Tuesday, comes after Facebook revised its strategy last year amid concerns about a stagnant and aging user base. Meta is launching a pay-for-verification subscription service for Facebook and Instagram “I think the thing that will differentiate Facebook and Instagram from TikTok and others is just the depth of being able to start a conversation with your friends from this content and have that kind of social dimension.” “We believe that content feeds into not just you consuming it but being conversation starters and starting that message thread with your friends or being something that you can share into a group of people who share your same interests,” Alison said. The test comes as Facebook looks to beat back competition from TikTok by bolstering its position both as a platform to discover new content and discuss it. ![]() In an interview with CNN, Facebook head Tom Alison said the platform is testing bringing messaging capabilities back to the Facebook app so users can more easily share content without having to use the Messenger app. Interestingly, YouTube Kids, a special app for children, is not very popular, with a share of just 2.1 percent.Nearly a decade after Facebook angered some users by splitting off messaging features from its flagship social networking application and forcing people to download a separate app to chat with friends, the company is now testing out reversing the move. Roblox's closest competitor, Brawl Stars, lost a little in popularity and took only 4.8 percent. Globally, YouTube still ranked first, preferred by 31.6 percent of children, followed by TikTok at 19 percent, WhatsApp at 18 percent, Roblox at 7.5 percent and Chrome, 7.3 percent. ![]() "We encourage parents to stay informed and commit to sitting down with their kids extensively as it's an effective way to keep their children responsible and safe digital citizens," Lee admonished. "As one of the world's most active digital citizens, it is no surprise that Filipino children are enthusiastic explorers of the digital world themselves," observed Sandra Lee, Kaspersky Managing Director for Asia Pacific.īecause they have not physically gone back to school since the pandemic, majority of these kids are relying on the Internet, not just for study but also for play and entertainment, most likely because of "remote learning blues", she explained. Percent), the first-person shooter game Call of Duty (2.56 percent), and the mobile online battle arena (MOBA) game Mobile Legends: Bang Bang (2.37 percent). The rest of the favorite apps of Filipino kids for the first quarter of the year include the Chrome browser (6.39 percent), YouTube Kids (3.54 percent), Netflix (3.08 The search activity of children was the best indicator of their interests and parents can better understand their kids' current favorite subjects and passions, according to the company.Įvery year, data gathered from Kaspersky Safe Kids is analyzed to find out the interests of the children and how they are adapting in the digital world. The solution allows the cybersecurity firm to collect anonymous statistics about children’s online activities for which filtering is suggested. Kaspersky Safe Kids is a module in select Kaspersky products and is also a standalone multi-platform solution that is used by parents to protect children from undesirable content.
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